Instagram is a mobile application that allows users to share photos with followers.  The idea is to be able to snap a photo, add a filter, and then share the photo with friends and family.  The app is compatible with Facebook, Twitter, and Flickr, so when a user shares photos on Instagram, they can link it to share on the other social media sites as well.

Instagram is an easy way for companies to quickly and creatively promote their products.  Daily Infographic gives step-by-step instructions to creating a successful Instagram marketing campaign.  The steps that are explained in the infographic are curating, snapping (photographs), hashtagging, engaging, repeat.

When marketing with Instagram it is important to:

Avoid brand burnout. Only show three to four photographs a day and keep the consumer interested.  Share fun pictures of the products that the brand offers and do not overload with too many pictures.

Include promotional codes. Giving followers “secret” discount and promotional codes is a fast, low-cost way to boost sales.  This also builds the relationship between the brand and consumer because this is an easy way to make the customer feel special.

Host photo competitions.  Encourage customers to use hashtags to identify their participation in the contest.

Show behind-the-scenes. This is a way to personalize your company and creates a sense of trust for the customer.  a personal connection is created by being able to see what goes on behind the scenes of a company that they patronize.

Red Bull, Tiffany & Co., and Free People are three companies that have creatively used Instagram to capture new audiences effectively according to Mashable.

Sources:

5 Ways Instagram Can Boost Your Marketing Plan

Get the Picture:  Brands Use Instagram for Visual Marketing

Instagram Marketing [infographic]